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The future of real estate is flexible.

Maximize your asset value with flexible-use real estate.

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how it works

What is flexible-use real estate?

Historically, real estate assets have been developed and managed for single purpose. We're changing that. Placemakr is the tech-enabled, flexible real estate platform that operates properties to achieve their highest and best use by flexing their function between multifamily and hospitality. 

By flexing a property's use between multifamily and hospitality we enhance the value of assets for owners, guests, and residents alike. 

It pays to be flexible

Our property management approaches

Partnering with Placemakr boosts your returns, whether you're an owner or developer. Our approach supports your investment goals by blending higher short-term returns with the stability of traditional multifamily income streams. Our unique ability to combine multifamily and hospitality lets us create solutions that are profitable, sustainable, and adaptable to market changes. 

Furnished Property
Operator

We furnish and run a multifamily property to support corporate housing and transient guests.

(Ideal for locations with high hotel demand)

Multifamily + Furnished Property Operator

We run a portion of a property as furnished units for nightly and short-term stays. The other portion of the property is reserved for unfurnished long-term leases.

(Ideal for locations with higher multifamily demand)
​

Pop-up ​Operator​

We furnish and run a portion of units during the lease-up phase of a multifamily property.

(Ideal for locations looking to monetize vacant units during lease-up)​

AS SEEN IN
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Flexible Real Estate 

Download our free white paper

Learn how a flexible-use real estate operating model can:
✓  Increase revenue
✓  Lower operating costs
✓  Maximize your value

Meet our team.

Why are we the right partners? Our team has extensive knowledge in both the hospitality and multifamily industries. By coupling that expertise with our novel tech platform, we have the unique ability to flex assets between uses to maximize their value.

Chris

Christopher
Williams

VP, Growth Strategy
Linkedin  Email
Andy

Andrew
Powers

VP, Partnerships
Linkedin  Email
Nathan

Nathan
Raymond

VP, Partnerships
Linkedin  Email
Ryan

Ryan
Bergin

Associate Director,
Partnerships
Linkedin  Email
Kristen

Kristen
McCann

Manager, Strategy
& Partnerships
Linkedin  Email
Eric

Eric
Wilson

Manager, Feasibility
Linkedin  Email

Portfolio

  • Placemakr Wall Street

    • Location

      New York, NY

      Neighborhood

      Financial District

  • Placemakr Premier SoBro

    • Location

      Nashville, TN

      Neighborhood

      SoBro

  • Placemakr Salt Lake City

    • Location

      Salt Lake City, UT

      Neighborhood

      Downtown

  • Placemakr Downtown Pittsburgh

    • Location

      Pittsburgh, PA

      Neighborhood

      Downtown

  • Placemakr Marymount Ballston

    • Location

      Arlington, VA

      Neighborhood

      Ballston

  • Placemakr Music Row

    • Location

      Nashville, TN

      Neighborhood

      Midtown

  • Placemakr Wedgewood-Houston

    • Location

      Nashville, TN

      Neighborhood

      Wedgewood-Houston

  • Placemakr Dupont Circle

    • Location

      Washington, DC

      Neighborhood

      Dupont Circle

  • Placemakr Buzzard Point

    • Location

      Washington,

      Neighborhood

      Buzzard Point

  • Placemakr Santa Clara

    • Location

      CA

      Neighborhood

  • 2500 Penn, a Placemakr Experience

    • Location

      Washington, DC

      Neighborhood

      West End

  • Coda on Half, a Placemakr Experience

    • Location

      Washington, DC

      Neighborhood

      Navy Yard

  • Scout Living, powered by Placemakr

    • Location

      Atlanta, GA

      Neighborhood

      Old Fourth Ward

  • The Maverick, powered by Placemakr

    • Location

      San Antonio, TX

      Neighborhood

      Downtown

  • The Continental, powered by Placemakr

    • Location

      San Antonio, TX

      Neighborhood

      Downtown

  • WhyHotel by Placemakr, Columbia

    • Location

      Columbia, MD

      Neighborhood

      Merriweather

  • Placemakr Cathedral Heights

    • Location

      Washington, DC

      Neighborhood

      Cathedral Heights

    • Completed Pop-up

  • WhyHotel by Placemakr, San Jose

    • Location

      San Jose, CA

      Neighborhood

      Downtown

    • Completed pop-up

  • WhyHotel by Placemakr, Navy Yard

    • Location

      Washington, DC

      Neighborhood

      Navy Yard/Buzzard Point

    • Completed pop-up

  • WhyHotel by Placemakr, Alexandria

    • Location

      Alexandria, VA

      Neighborhood

      Carlyle

    • Completed pop-up

  • WhyHotel by Placemakr, Union Market

    • Location

      Washington, DC

      Neighborhood

      NoMa

    • Completed pop-up

  • Rise & Bolden, a Placemakr Experience

    • Location

      Tysons, VA

      Neighborhood

      The Boro

  • WhyHotel by Placemakr, National Mall

    • Location

      Washington, DC

      Neighborhood

      National Mall

    • Completed pop-up

  • WhyHotel by Placemakr, Midtown Miami

    • Location

      Miami, FL

      Neighborhood

      Midtown

    • Completed pop-up

  • WhyHotel Arlington Ballston

    • Location

      Arlington, VA

      Neighborhood

      Ballston

    • Completed pop-up

  • WhyHotel Arlington Pentagon Columbia Pike

    • Location

      Arlington, VA

      Neighborhood

      Barcroft

    • Completed pop-up

  • WhyHotel Houston Downtown Convention Center

    • Location

      Houston, TX

      Neighborhood

      Downtown

    • Completed pop-up

  • WhyHotel NoMa DC

    • Location

      Washington, DC

      Neighborhood

      NoMa

    • Completed pop-up

  • Placemakr NoMa

    • Location

      Washington, DC

      Neighborhood

      NoMa

  • Placemakr Navy Yard

    • Location

      Washington, DC

      Neighborhood

      Navy Yard

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SBRNASH_045
building
200520CG_EOA_Bento_019-min
another building
Marymount-1
room
ocean-room
ocean room
mountain-room
mountain room
Are we right for you?

Want to learn how our flexible operating model can work for your property? Let's connect.

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SBRNASH_045
building
200520CG_EOA_Bento_019-min
another building
Marymount-1
room
ocean-room
ocean room
mountain-room
mountain room