Real Estate Platform
Welcome to the future of real estate. Where flexibility maximizes asset value.
Historically, real estate assets have been developed and managed for single-purpose use. We're changing that. Placemakr is the tech-enabled, flexible real estate platform that operates properties to achieve their highest and best use. Our model allows us to adapt to changing market conditions. By commingling home and hospitality – and flexing properties between these two worlds – we enhance the value of assets we operate. What does this mean for our guests and residents? A smarter way to stay.
Real Estate Partnerships
Whether you’re an owner, investor, or developer, partnering with Placemakr will help you enhance your returns. Why are we the right partners? Our team has extensive knowledge in both the hospitality and multifamily industries. By coupling that expertise with our novel tech platform, we have the unique ability to flex assets between uses to maximize their value. This approach allows us to support the investment goals of our partners by leveraging the higher-yielding benefits of short-term stays with the downside protection of traditional multifamily income streams. With our unique expertise in bridging these two industries, we have the advantage of structuring solutions that are sustainable, lucrative, and applicable to underlying market drivers and shifts in consumer demand.
We sign long-term property management agreements with owners to operate their entire building as part of the Placemakr platform. Our objective: flexing an asset to achieve its highest and best use. Additionally, our team can offer upfront technical services to help owners navigate regulatory, financing, design, and construction management. We support you in building the infrastructure needed for a multiuse building - creating greater value to your asset.
We structure short-term partnership agreements with developers to monetize their vacancy during the lease-up phase of newly constructed apartment buildings. We operate 25–45% of a building’s units as furnished rentals at the opening, with stays ranging from one night to one year. All the profit created during this temporary phase is shared between Placemakr and our developers. We don’t sign master leases, so our developer partners can participate in the upside our projects generate.
Placemakr launched its real estate investment arm in 2021 and has since acquired $250M of property in partnership with institutional equity partners and lenders. The Placemakr Investments team manages all facets of the deal cycle, including opportunity sourcing, investment underwriting, and deal execution.
The team is composed of industry veterans with deep backgrounds in acquisitions, development, asset management, and brokerage across all major asset classes.
Senior Vice President