The future of real estate is flexible.
Maximize your asset value with flexible-use real estate.
how it works
What is flexible-use real estate?
Historically, real estate assets have been developed and managed for single purpose. We're changing that. Placemakr is the tech-enabled, flexible real estate platform that operates properties to achieve their highest and best use by flexing their function between multifamily and hospitality.
By flexing a property's use between multifamily and hospitality we enhance the value of assets for owners, guests, and residents alike.
It pays to be flexible
Our property management approaches
Partnering with Placemakr boosts your returns, whether you're an owner or developer. Our approach supports your investment goals by blending higher short-term returns with the stability of traditional multifamily income streams. Our unique ability to combine multifamily and hospitality lets us create solutions that are profitable, sustainable, and adaptable to market changes.
Furnished Property
Operator
We furnish and run a multifamily property to support corporate housing and transient guests.
(Ideal for locations with high hotel demand)
Multifamily + Furnished Property Operator
We run a portion of a property as furnished units for nightly and short-term stays. The other portion of the property is reserved for unfurnished long-term leases.
(Ideal for locations with higher multifamily demand)
Pop-up Operator
We furnish and run a portion of units during the lease-up phase of a multifamily property.
(Ideal for locations looking to monetize vacant units during lease-up)
AS SEEN IN
Flexible Real Estate
Download our free white paper
Learn how a flexible-use real estate operating model can:
✓ Increase revenue
✓ Lower operating costs
✓ Maximize your value
Meet our team.
Why are we the right partners? Our team has extensive knowledge in both the hospitality and multifamily industries. By coupling that expertise with our novel tech platform, we have the unique ability to flex assets between uses to maximize their value.
Portfolio
Placemakr Wall Street
Location
New York, NY
Neighborhood
Financial District
Placemakr Premier SoBro
Location
Nashville, TN
Neighborhood
SoBro
Placemakr Music Row
Location
Nashville, TN
Neighborhood
Midtown
Placemakr Dupont Circle
Location
Washington, DC
Neighborhood
Dupont Circle
Placemakr Marymount Ballston
Location
Arlington, VA
Neighborhood
Ballston
Placemakr Wedgewood-Houston
Location
Nashville, TN
Neighborhood
Wedgewood-Houston
Placemakr NoMa
Location
Washington, DC
Neighborhood
NoMa
Placemakr Navy Yard
Location
Washington, DC
Neighborhood
Navy Yard
Scout Living, powered by Placemakr
Location
Atlanta, GA
Neighborhood
Old Fourth Ward
The Maverick, powered by Placemakr
Location
San Antonio, TX
Neighborhood
Downtown
2500 Penn, a Placemakr Experience
Location
Washington, DC
Neighborhood
West End
Coda on Half, a Placemakr Experience
Location
Washington, DC
Neighborhood
Navy Yard
WhyHotel by Placemakr, Columbia
Location
Columbia, MD
Neighborhood
Merriweather
Placemakr Cathedral Heights
Location
Washington, DC
Neighborhood
Cathedral Heights
- Completed Pop-up
WhyHotel by Placemakr, San Jose
Location
San Jose, CA
Neighborhood
Downtown
- Completed pop-up
WhyHotel by Placemakr, Navy Yard
Location
Washington, DC
Neighborhood
Navy Yard/Buzzard Point
- Completed pop-up
WhyHotel by Placemakr, Alexandria
Location
Alexandria, VA
Neighborhood
Carlyle
- Completed pop-up
WhyHotel by Placemakr, Union Market
Location
Washington, DC
Neighborhood
NoMa
- Completed pop-up
Rise & Bolden, a Placemakr Experience
Location
Tysons, VA
Neighborhood
The Boro
WhyHotel by Placemakr, National Mall
Location
Washington, DC
Neighborhood
National Mall
- Completed pop-up
WhyHotel by Placemakr, Midtown Miami
Location
Miami, FL
Neighborhood
Midtown
- Completed pop-up
WhyHotel Arlington Ballston
Location
Arlington, VA
Neighborhood
Ballston
- Completed pop-up
WhyHotel Arlington Pentagon Columbia Pike
Location
Arlington, VA
Neighborhood
Barcroft
- Completed pop-up
WhyHotel Houston Downtown Convention Center
Location
Houston, TX
Neighborhood
Downtown
- Completed pop-up
WhyHotel NoMa DC
Location
Washington, DC
Neighborhood
NoMa
- Completed pop-up